Publicis wins Coke mandate in US and Canada from London-listed rival
Decision to abandon listing reflects continued weakness in IPO market as buyers look to cash out
AI being used across industry to produce marketing campaigns faster and at lower cost
Advertising group shares sink as it warns of difficult year ahead
London-quoted advertising group to pursue opportunities in ‘resurgent’ US as Donald Trump resumes presidency
Climate activists are using elaborate stunts to highlight corporate inaction
Advertising group says its 110,000 staff must be in office at least four days a week
Tie-up fulfils long-held ambition of chief John Wren as industry fights threat from large tech groups
Advertising agency’s revenues rise in US and Europe but fall more than a fifth in China
The UK advertising group led by Mark Read has lost momentum and looks vulnerable
Advertising group says purchase shows industry still needs creative talent despite advances in AI
Advertising group’s growth in India, US and Europe outweighed by falls in China and UK
Private equity group’s offer values FGS Global at about $1.6bn
Appointment comes as advertising industry grapples with arrival of artificial intelligence tools
WPP-owned advertising agency claims new product will prevent reputational damage
Bid just highlights the underperforming group’s discount to the value of its parts
Private equity group’s recent offer for FGS Global was knocked back by WPP for being too low
Mark Read says criminals set up Microsoft Teams call with senior executives in unsuccessful attack
WPP-owned advertising agency seeks to tap trend for seeking medical information on social media
Advertising agency says US elections, Olympics and Super Bowl should help growth in 2024
The rapidly evolving technology is making it easier and cheaper to deliver high-quality campaigns. But where does that leave creatives?
Tumultuous change creates risks and opportunities for incumbents in the industry
New technology set to have ‘profound effect on our business’, warns chief executive Mark Read
BCW and Hill & Knowlton tie-up follows broader simplification of parent company’s complex web of operations
Advertising agency says third-quarter earnings were affected by ‘cautious spending trends’
