Chinese retailers’ retreat threatens Big Tech advertising revenues
More companies are reducing ad budgets than increasing them, trade body finds
French agency’s chief says clients are on a ‘wait and see’ attitude
Archie Norman says the government is regulating to ‘stop people talking about mince pies during the day’
Marketers want to avoid being seen as boycotting billionaire’s social media platform
U-turn highlights challenges facing corporation in moving away from licence fee model
Soaring viewer numbers have drawn big-name companies to the Murdoch-owned channel
Publicis wins Coke mandate in US and Canada from London-listed rival
Founder Mark Penn hopes to double revenues and capitalise on upheaval at rivals
Advertising group shares sink as it warns of difficult year ahead
Pair of research firms accuses Silicon Valley company of exaggerating AI capability and inflating network size
Growth of ad-supported tiers on streaming platforms breathes new life into commercials
French group ‘absolutely certain’ to be world’s biggest ad company by revenue last year, says Arthur Sadoun
London-quoted advertising group to pursue opportunities in ‘resurgent’ US as Donald Trump resumes presidency
For most food brands, marketing is now more likely to focus on experiences than headlines
Facebook owner’s move to loosen policing of online content has raised fears of a surge in misinformation
Posters from Islamic finance start-up Wahed Invest likely to cause ‘serious offence’, rules ASA
Advertising group says its 110,000 staff must be in office at least four days a week
How British retailers became obsessed with winning the nation’s hearts
Regulators request information after FT investigation into partnership that skirted search giant’s rules on minors
On paper, the tie-up with Interpublic makes sense but it is not clear it would foster better ideas or greater innovation
Tie-up fulfils long-held ambition of chief John Wren as industry fights threat from large tech groups
Google, Meta, ByteDance, Amazon and Alibaba expected to earn more than half the annual total
A $30bn-plus deal would come as most of the money in the industry is being siphoned off by big tech companies
Unhealthy foods cannot be shown online or before 9pm under new rules to cut childhood obesity
